- Spotify Social
- Two Percent
- Crate
- Online Safety Gallery
- Holiday Horizons
- Campus
- Target Beautycon
- Lululemon Pride
- Presto! Resto!
- Fav Day Dance Machine
- OGX Carwash
- Danger Keep Out
by Michael Easter
Design: Gale Tan
Two Percent is a brand/place/community/newletter by Michael Easter for people to find intelligent and practical health information—a useful middle-ground between the dumbed-down clickbait from major media outlets and the 17-hour-long, mindlessly-detailed podcasts from health influencers.
I worked with Michael to translate his vision for Two Percent into a brand identity that embodies his mission in health and performance: Simplified, Verified and Amplified.