- Spotify Social
- Two Percent
- Crate
- Online Safety Gallery
- Holiday Horizons
- Campus
- Target Beautycon
- Lululemon Pride
- Presto! Resto!
- Fav Day Dance Machine
- OGX Carwash
- Danger Keep Out
Creative Direction: Derek McCarty
Copywriting: Luke Sacherman
Campus is an online community college aimed at providing access to world-class education for everyone.
I worked on refreshing the brand identity to capture the institution’s conversational and welcoming personality, as well as its students—driven by their entrepreneurial mindset and tenacity in challenging the status quo. The streamlined and simplified toolkit is designed to be applied with consistency and confidence in the long term.