Two Percent is a brand/place/community/newletter by Michael Easter for people to find intelligent and practical health information—a useful middle-ground between the dumbed-down clickbait from major media outlets and the 17-hour-long, mindlessly-detailed podcasts from health influencers.

I worked with Michael to translate his vision for Two Percent into a brand identity that embodies his mission in health and performance: Simplified, Verified and Amplified.

Client: Two Percent with Michael Easter 
Design: Gale Tan

Two Perecent