(01)
Selection of work for various Spotify clients for organic content, cross-channel campaign rollouts and paid media content across all social platforms.
Clients: Spotify Advertising, Spotify for Artists, Spotify Charts
Agency: Anchor Worldwide
Copywriting: Jacob Forchimer
Art Direction: Aria Mcmanus
Design: Gale Tan
Animation: Shwenn Chang
Selection of work for various Spotify clients for organic content, cross-channel campaign rollouts and paid media content across all social platforms.
Clients: Spotify Advertising, Spotify for Artists, Spotify Charts
Agency: Anchor Worldwide
Copywriting: Jacob Forchimer
Art Direction: Aria Mcmanus
Design: Gale Tan
Animation: Shwenn Chang
Spotify Social
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(02)
Two Percent is a brand/place/community/newletter by Michael Easter for people to find intelligent and practical health information—a useful middle-ground between the dumbed-down clickbait from major media outlets and the 17-hour-long, mindlessly-detailed podcasts from health influencers.
I worked with Michael to translate his vision for Two Percent into a brand identity that embodies his mission in health and performance: Simplified, Verified and Amplified.
Client: Two Percent with Michael Easter
Design: Gale Tan
Two Perecent
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(03)
Crate is a new app powered by AI to collect, connect, and share pieces from every corner of the internet all in one place. Utlizing bright bold colors, varied imagery, and a hexoganal holding shape as the hero element, the designs emphasize Crate’s goal to organize and hold any and all types of content.
I worked with Crate to create and design social media marketing templates to visuazlize how the app can come to life different ways.
Client: Crate
Creative Directon: Derek McCarty
Design: Gale Tan
CRATE
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(04)
Google celebrated Safer Internet Day by opening up its doors and hosting online safety workshops for families at the Grow with Google NYC Learning Center. These workshops aim to teach families all about the fundamentals of digital safety and citizenship through Google’s Kids & Families products. We created a magical hands on experience at the GwG Learning Center outside of the classrooms so families can learn about online safety while waiting for their workshop to begin or after they’ve attended.
Client: Google
Agency: MKG
Creative Direction & Copywriting: Tricia Desjardins
3D Design: Nadia Tai
Graphic Design: Sean Cowie and Gale Tan
ONLINE SAFETY GALLERY
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(05)
Campus is an online community college aimed at providing access to world-class education for everyone.
I worked on refreshing the brand identity to capture the institution’s conversational and welcoming personality, as well as its students—driven by their entrepreneurial mindset and tenacity in challenging the status quo.
The streamlined and simplified toolkit is designed to be applied with consistency and confidence in the long term.
Client: Campus
Creative Direction: Derek McCarty
Copywriting: Luke Sacherman
Campus is an online community college aimed at providing access to world-class education for everyone.
I worked on refreshing the brand identity to capture the institution’s conversational and welcoming personality, as well as its students—driven by their entrepreneurial mindset and tenacity in challenging the status quo.
The streamlined and simplified toolkit is designed to be applied with consistency and confidence in the long term.
Client: Campus
Creative Direction: Derek McCarty
Copywriting: Luke Sacherman
Campus
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