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The pandemic had a huge adverse effect on the restaurant industry. We worked with Seamless and The Infatuation to support restaurants not just by delivering New Yorkers their favorite food, but their favorite restaurants, right to their doorstep.
We created Presto! Resto!, a glass truck with interiors mimicking original restaurants, allowing guests to experience the feeling of dining indoors at their favorite restaurants safely again. The exterior of the truck was designed to look like a classic New York brick facade, complimenting the interiors, no matter the restaurant. The exterior graphics also served as a travelling billboard, promoting the brand and restaurants as it made it’s way through the city.
Agency: MKG
Client: Seamless
Creative Strategy: Lydia Berg Hammond
Design: Katy Bohurjak, Gale Tan
Photography: Dorothy Hong, Teddy Wolff
The pandemic had a huge adverse effect on the restaurant industry. We worked with Seamless and The Infatuation to support restaurants not just by delivering New Yorkers their favorite food, but their favorite restaurants, right to their doorstep.
We created Presto! Resto!, a glass truck with interiors mimicking original restaurants, allowing guests to experience the feeling of dining indoors at their favorite restaurants safely again. The exterior of the truck was designed to look like a classic New York brick facade, complimenting the interiors, no matter the restaurant. The exterior graphics also served as a travelling billboard, promoting the brand and restaurants as it made it’s way through the city.
Agency: MKG
Client: Seamless
Creative Strategy: Lydia Berg Hammond
Design: Katy Bohurjak, Gale Tan
Photography: Dorothy Hong, Teddy Wolff
SEAMLESS PRESTO! RESTO!
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